The online buzz leading up to today's announcement from Apple has narrowed its focus to the latest version of the iPhone, which will likely be dubbed the iPhone 5.
CNET announced this morning that the company "accidentally" posted the name of the phone on its own website, along with a new iPod Touch and iPod Nano.
The phone is anticipated to be slightly bigger in size, with a larger screen, faster processor (iOS 6) and better camera, says USA Today's Jefferson Graham. It should also include a new mapping feature, to be called Apple Maps.
Apple is likely to change the phone's look, shrink the charging dock and give it a bigger battery for longer life after one charge, The Huffington Post reports.
A JP Morgan economist has said he believes the release of the new iPhone could result in a major boost to the nation's economy during the last quarter of the year.
So, will you be one of those early buyers? What do you hope the phone has?